Making Memories
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Memories are the cornerstone of learning and perception. Everything we experience has the potential to be turned into a long term memory which will then affect how we perceive things in the future. There is a basic outline for memory formation, the Information Processing Model, which shows how the information we perceive is turned into memories.

There are three memory types: Sensory Memory, Short-Term Memory, and Long-Term Memory.
Sensory Memory
Of the three types, the Sensory Memory has the shortest duration, lasting milliseconds but the highest capacity. Every piece of information we encounter enters our Sensory Memory. This includes everything we see, hear, taste, touch, and smell. This is an overwhelming amount of information. At any given moment, your brain is receiving information from all five senses. All of this information goes into the Sensory Memory. There is no way to recall every piece of information our Sensory Memory processes.
Only the information we pay attention to is transferred to the Short-Term Memory, previous experience helps our brains determine what information needs attention and what can be released from the Sensory Memory. Take a moment to think about the information your brain processed while reading the paragraph above. Your brain was not only processing what you were reading, but also processing the sounds, tastes, smells, textures, and sights you encountered while you were reading it.
When information we want to learn or remember enters our Sensory Memory, we pay attention to it, which moves it into our Short-Term Memory. A popular example used when explaining the transfer of new information is a telephone number. When a telephone number we need enters our Sensory Memory, we pay attention to it, moving it into our Short-Term Memory. If, however, a telephone number we don’t need (like on an ad for something you don’t want to buy) enters our Sensory Memory, we don’t pay attention to it and it is forgotten by our Sensory Memory.
Short-Term Memory
This is where we hold information we want to learn or for which we have an immediate use. Our Short-Term Memory lasts longer than Sensory Memory - anywhere from 3 - 20 seconds. Though it has a much longer duration, it only has a capacity of 7 pieces, compared to the unlimited capacity of the Sensory Memory. While our Short-Term Memory can hold 7 pieces of information, it is most efficient at processing 3 pieces of information at a time. The amount of information that can be processed by the Short-Term Memory can be increased through chunking. this is where many pieces of information are grouped together to make chunks, each chunk then being treated as a single piece of information. JANFEBMARAPR is perceived as 12 pieces of information that are not easily remembered. But if they are chunked into JAN FEB MAR APR, it becomes 4 pieces of information that are much easier to remember.
What we do with the information being held in our Short-Term Memory has a direct effect on if it enters our Long-Term Memory and how well. For information to enter the Long-Term Memory, it needs to be rehearsed. This means that the information is repeated, reviewed, or otherwise used multiple times. The Short-Term Memory is also where information that has been recalled from the Long-Term Memory is held. When information is retrieved from the Long-Term Memory, it is held in the Short-Term Memory until it is used or while it is being rehearsed further. The more times a piece of information is rehearsed, the better it will be stored in the Long-Term Memory.
If we come across a telephone number we want to use, we pay attention to it,which transfers it from our Sensory Memory to our Short-Term Memory. Most telephone numbers around the world are broken into chunks, each chunk containing 3 - 4 digits. Typically we will repeat the chunks that make up the phone number until we use it. Each time we repeat the number to ourselves, it is more firmly imprinted on our Long-Term Memory. Writing it or speaking it repeatedly further improves the Long-Term Memory of the number. With today’s technology we usually hold onto telephone numbers in our Short-Term Memory until they are entered into phones or PDAs at which point the information is released from the Short-Term Memory and rarely makes the transition to Long-Term Memory.
Long-Term Memory
All the of the knowledge we store in our Long-Term Memory influences how we perceive the world and process the information in both the Sensory Memory and the Short-Term Memory. Our Long-Term Memory has a wide range of duration, from days to years. Some memories last a lifetime. The capacity of the Long-Term Memory cannot be accurately assessed and may well be unlimited. We process new information by using the Long-Term Memory s a framework, associating new information to information already stored.
The knowledge stored in the Long-Term Memory is organized into schemas which in turn can be interrelated. When new information is encountered, the schemas relating to that topic are activated and relevant information is recalled. The Long-Term Memory affects our perceptions through top-down processing, where what we know impacts how we perceive what is around us. What we remember of previous experiences will help us anticipate what should be expected from similar experiences. Many optical illusions are designed with this concept in mind. The stronger the memory, the more influence it will have on our perceptions and the easier it will be to understand and learn new related information.
Using the example of the telephone number again, the constant format of the telephone numbers makes it easier to remember them. Most telephone numbers are broken down into a region code, an exchange within that region, and a set of numbers that identifies the line within that exchange. Typically, the codes for a given region have already been rehearsed so many times, that when we hear them as part of a new number, they are linked to the existing Long-Term Memory, making them much easier to recall. There are more exchanges which makes i more likely to encounter new ones, but often we have committed many exchanges within our own region to our Long-Term Memory, also making them easier to recall. This means that most of the time when we are learning a new telephone number, the portion that needs the most attention and rehearsal in the Short-Term Memory is the series of digits assigned to the specific line - usually the last 3 or 4 digits in the number.












